Cartier Santos: a watch born from the friendship of a watchmaker and jeweller for a pilot adventurer
Many contemporary watches have their origins in the world of aeronautics. The Santos by Cartier is no exception to the rule. Indeed, this cult Watch born in 1904, and democratized in the 70s/80s, was born of the friendship between an adventurer from the air to the brilliant imagination, Alberto Santos Dumont and a creator of forms, developer of the time, Louis Cartier. Back on the history of one of the most famous mixed watches in the world.
Octagonal or square, the Santos by Cartier, launched in 1978 at le Bourget in its contemporary form, is - without a doubt - one of the most beautiful watch creations of the 20th century and no doubt, one of the most admirable commercial successes. In the 1980s, she seduces both the men and women; some couples do not hesitating to wear the same model gold and steel with a bracelet "Love" unisex gold (Cartier naturally) to the other wrist.
In 1988, Michael Douglas, alias Gordon Gekko in 'Wall Street' by Oliver Stone movie, appears on the big screen with its wide straps of 'golden boy', its stripes identified sleeved shirts, ostensibly with a Santos square gold Replica Watches uk. Symbol at the time, power, success and success in business.
Today, the Santos range has expanded: the Tourbillon watch sport sunglasses white rubber, there is a model for every moment of the life (Santos 100 and Santos Demoiselle, Santos-Dumont, contoured Santos). Let us therefore on the story of a watch, born of the encounter between the Brazilian Alberto Santos-Dumont and the French Louis Cartier.
We are in 1904, Louis Cartier gives a real impetus to watchmaking by creating for his friend one of the first modern wristwatches. It allows the Brazilian aviator to be able to read the time in full flight. At the beginning of 20th century, the Santos de Cartier Watch then symbolizes watch modernity.
Because it is mounted on leather, material so unusual of clocks, because it displays what others hide, its screws in this case, because it is already the expression germ of Art Deco style: geometric shape, rounded corners, curved harmonious ones that converge to the bracelet... because much later, in the 1970s, she dares the marriage of gold and steel...
"All to see, go anywhere, all know and tell all", this could be the motto of Alberto Santos-Dumont. The possible human, unrepentant dreamer, thirsted to know as we thirst for love. This character, which today still Marvel so much, was a being of intelligence and desire, passion and friendship.
The term of inventor find its full value. Explorer of an otherwise dream, it is this pioneer aviator that combines the taste of adventure research and technical prowess. Santos Dumont and Cartier friendship dates from the late 19th century and brings together two men to the unique personality each precursor in its field.
On behalf of the quest for the meaning, it leads to his friend Louis Cartier on new land of discoveries and creations. Together, they travel the path that leads from imagination to reality. A Replica Rolex uk watch was born of extravagance, they are a philosophy. This unexpected timepiece speaks of their forward freedom and part of an ambitious, exciting and crazy project that they have in common.
The scene happens while in the early 1900s, when a Parisian evening. Santos Dumont confides to his friend Louis Cartier that he is unable to read the time in flight on his pocket watch and asks if he can help. Cartier takes Santos-Dumont request very seriously and, in 1904, the jeweler, aided by the master watchmaker Edmond Jaeger, offers a solution to his friend: a prototype of a wrist watch to read the time while keeping your hands on the controls.
Santos-Dumont was so famous figure of the Paris of the Belle Epoque that it was sufficient that it appears, bearing a new accessory or a new outfit, so that his contemporaries, anxious to follow the fashion, are eager to imitate him. He went in his wrist watch and its hard passes, his boots as his race car driver costume. And yet, oddly enough, it did never make special outfit to steal.
When, in 1906, the crowd saw Santos Dumont out of his aeroplane 14 bis by checking his watch to see if he had a record, fans became interested immediately to this instrument to measure time... and were desirous to possess it.
